Gina Pell

Gina Pell is a serial entrepreneur and Content Chief of The What, an online network with a vibrant community of over 100,000 women who connect, share, and learn through the lens of lifestyle and leadership. She is also attributed as the creator of the term Perennial, a neologism she coined in 2016 to describe a curious, ever-blooming mindset shared by people of all ages who resist categorization and being defined by generation. Pell is an early internet pioneer who built the cult brand Splendora in 1999, which was acquired by Joyus to launch the world’s first video shopping platform. She is best known for building digital communities of influential women. Pell graduated Phi Beta Kappa from University of California at Berkeley with a BA in English Literature and attended the Pratt Painting and Printmaking program in Venice at the Universita dell’Arte. (Sausalito, CA)